Two Way Hard Three | Las Vegas Casino & Design Blog

March 24, 2010

Encore Beach Club Press Release

Posted by Hunter

Wynncore today announced some additional details about the Encore Beach Club project. Since several folks asked on Twitter, I posted the release here in full.

Read it after the jump...

Steve Wynn Creates an Unparalleled Day-to-Nightlife Experience with Encore Beach Club and Surrender Nightclub

The New Hotspots Debut Memorial Day Weekend

LAS VEGAS, March 23, 2010 - This May, Steve Wynn partners with nightlife impresario Sean Christie and renowned casino marketing veteran Bob Mancari to unveil an expansive entertainment complex certain to set a new standard in Las Vegas and beyond. The Encore Beach Club, Surrender Nightclub and a newly revamped SWITCH restaurant will blend the daytime beach party, upscale restaurant and sexy nightclub into an experience that will transition guests from day to night.
Encore Beach Club will be the premiere destination for the trendsetter seeking the quality party atmosphere usually found in European hot spots. Upon entering the 60,000 square foot venue, guests will be treated to a lush oasis featuring 40-foot palm trees surrounding three tiered pools. The deck offers ample seating provided by chaise lounges, couches and day beds featuring private safes. Guests preferring a cooler spot can choose to lounge on oversized lily pads resting in shallow water or dance under one of the shower poles. Encore Beach Club's gaming pavilion will beckon those looking to try their luck at blackjack or craps.
A more private Encore Beach Club experience can be had at one of the 26 cabanas outfitted with refrigerators and flat screen televisions. The exclusivity and opulence of the eight two-story bungalows spanning 350 square-feet will set Encore Beach Club apart from its predecessors. Offering views of the Las Vegas Strip and of the pool itself, these VIP enclaves feature individual hot tubs, showers, lavish furnishings and a temperature-controlled cooling and heating system set to each guest's preferences.
Christie, who opened and operates Blush Boutique Nightclub at Wynn and Society Café at Encore, has created an entertainment platform that will showcase chart-topping acts including world-renowned electronic music artists Kaskade and Steve Aoki. Kaskade will headline the Sunday party at Encore Beach Club with his signature blend of sexy, uplifting house music. With a well-known hit-maker at the helm, "Kaskade Sundays" will attract huge crowds of sun-worshipping dance-music lovers.
As day turns into night the party moves into Surrender Nightclub, trendsetting DJ Steve Aoki will energize the evenings as Friday night resident and music director. A prominent figure in the emerging electro-dance scene, Aoki takes the crowd to the next level with his dynamic live performance set. Surrender will be the chic choice for those seeking an upscale evening soirée. This sensual 5,000 square-foot nightclub will open up to the surrounding outdoor oasis as the seasons allow.
John Lyons Systems, the award-winning lighting and sound firm, has developed a showcase DJ booth and audio system designed to withstand outdoor elements while delivering exceptionally rich, clear sound. Guests will be dazzled by the eclectic décor, expansive bar and glass DJ booth featuring technology that can provide individual soundtracks for the nightclub, Encore Beach Club or an all-encompassing vibe for the entire venue. Through the use of innovative lighting technology from Lyons, the various architectural elements are illuminated, creating a striking, animated effect.
Encore Beach Club will also feature its own grill available to all patrons, while cabana and bungalow guests will also be able to indulge in flavorful fare from executive chef René Lenger of SWITCH restaurant. Lenger has designed a daytime menu of fresh salads, hearty sandwiches, wraps and BBQ items served in the restaurant's main dining room and on the new 1,200-square foot outdoor patio. The back wall of the restaurant will be removed and replaced with glass, so diners can gaze at the vibrant Surrender Nightclub scene.
Hours of operation
Encore Beach Club: Friday - Sunday, 11 a.m. - 7 p.m.; Monday - Thursday, 12 p.m. - 7 p.m.  
Surrender Nightclub: Thursday - Saturday, 10 p.m. - closing.


Read archived comments (17 so far)
March 24, 2010 11:51 AM Posted by Brian Fey

Hum... I'm glad its open 7 days a week, unlike some like MGM's which are only open on weekends. But there was no mention of the charge? Surly there is a extra fee to use this area?

March 24, 2010 11:54 AM Posted by detroit1051

The word picture in this press release makes me want to see EBC more than the renderings did. It also sounds like Switch will come into its own as an upscale beach club restaurant during the day and a nightclub restaurant at night.
Surrender is 5,000 sq ft. Is that about the size of Blush?
XS is 40,000 sq ft.
It won't be for me, but I shouldn't doubt Steve Wynn.

How much music/noise will be transmitted up to Encore suites? I remember a private pool party below my suite at Wynn once was distracting but ended at 11PM. Surrender will be totally different.

March 24, 2010 12:06 PM Posted by detroit1051

I was wrong on XS' size. The site (didn't know they had one) says the inside square footage is 16,000. Ther rest must be outside by the pool.

March 24, 2010 12:47 PM Posted by parchedearth

This sounds more like what I expected and could really enliven the property. Interesting notes: 1) affirms May opening; 2) no mention of adult bathing; 3) no mention of entrance fee to EBC (you should be able to gamble and eat at Switch patio w/o paying a fee); 4) they overlap directly with Rehab on Sunday; 5) they will overlap nights with XS and Tryst; 6) safes in the lounge chairs; 7) tiered pools do not match our renderings; 8) noise could be a significant problem in Switch (dinner), high limit room, and Encore tower rooms.

March 24, 2010 12:48 PM Posted by mike_ch

Wynn hired Bob Mancari from Bellagio just months after he was rumoured to be connected to the Tiger Woods scandal, often being compared to a pimp in the celeb media.

Note the second link is mostly a quote of an email that comes with a lot of other completely unsubstantiated noise about Steve Wynn impregnating a spa worker. Although that writer did turn about to be correct (and this post was made back in December) about Bob going to "the Steve Wynn pool project". So, you know, draw your own conclusions. *shrug*

This also leads into a post on some blog called "The Dirty" of a not-so-subtle threat of violence that some of the commenters and other bloggers think came from Mancari, but of course only their webmaster knows for sure:

I don't follow any of this tabloid-y stuff, I just saw the guy's name in the release and did a simple Google search for him and all this sleaze came spilling out. I get the feeling that one of these days the state enforcers will be desperate enough for money to start investigating these nightclub management operations like Pure and Light and all sorts of weird stories will start pouring out.

On a much more cleaner, less sensational note, Sean Christie has already worked with Wynn on Blush.

March 24, 2010 12:57 PM Posted by mike_ch

BTW, for anyone at work, those links up there I posted? Yeah, those. Probably should avoid them.

Sorry, shoulda mentioned that earlier.

March 24, 2010 3:38 PM Posted by steve_c

I asked this in the other thread, but didn't get an answer, but is Surrender going into the old entry/atrium space?

March 24, 2010 3:39 PM Posted by Hunter

It's supposed to be part of the new outdoor structure they are building.

March 24, 2010 3:41 PM Posted by atdleft

Mike C-

"I just saw the guy's name in the release and did a simple Google search for him and all this sleaze came spilling out."

But that's just it, those are RUMORS. There's no way to confirm any of that stuff. I don't know how wise it is to determine that police raids will be coming to Wynncore soon over some rumors over an employee.


"How much music/noise will be transmitted up to Encore suites?"

That's a good question. So far, the south facing suites on the low floors have been subjected the most to XS noise. Whatever the case with Surrender, you'll probably still be safe if you request a suite on a high floor.

March 24, 2010 5:09 PM Posted by mike_ch

atd: I put that disclaimer out there, I just found it interesting. I have never even heard of this guy before. I thought "who?" and saw all this weird stuff. Just passing it along for the reader's own conclusion.

March 24, 2010 7:45 PM Posted by atdleft

Mike C-

I understand... And I'm just not into those rumor sites. After all, how many "Steve Wynn impregnated me!" stories are out there? 1,000?

Now he has had one wild life (read John L. Smith's classic "Running Scared" for all the crazy dirt), but not everything said about him is true.

March 25, 2010 2:14 AM Posted by AndrewH

Kaskade and Steve Aoki. WOW! Those are pretty big house DJ's. Kaskade is one of the biggest DJ's in the world. Aoki is a Cali kid and huge in his own right. Wynn is taking a full swing at Rehab, and directly going after a segment of the HR and Palms crowd. Encore is going to go more California new money then ever before. Still I'm amazed at Kaskade........huge in the "scene".

March 25, 2010 8:17 AM Posted by Mike P.


"How much music/noise will be transmitted up to Encore suites?"

That's a good question. So far, the south facing suites on the low floors have been subjected the most to XS noise. Whatever the case with Surrender, you'll probably still be safe if you request a suite on a high floor."

Last time we stayed at Wynn we spent 3 or 4 consecutive sleepless nights thanks to one or both of Wynn's nightclubs. And there was no escaping it with earplugs or pillows over the head because you could feel the bass thumping. That was on the 34th floor in a Salon suite, so a high floor was no help.

I wouldn't consider staying in a podium facing room in either Wynn or Encore on any floor. Actually, we decided we aren't Wynn's kind of clientele anyway, and apparently the feeling is mutual since we haven't gotten a mailing from them in a year or more.

March 25, 2010 12:07 PM Posted by steve_c

I honestly didn't have any problems with noise when we stayed at Encore last year, but this may change with Surrender opening... While we were staying at Encore, friends of ours were staying over at Wynn and we all toured each others rooms to compare and contrast the two properties. We had a south facing Resort room on the 63rd floor, while they had a southwest facing resort room at Wynn on the 25th floor(if IIRC) The main concern I had with their room was the level of noise from the Fashion Show commercials (Chairlift's "Bruises", anyone?), the sounds of whatever was going on in the Lake of Dreams show, and the (very loud) sounds of the planes at the airport. It was a stark contrast to our room at Encore, noise wise. I didn't ask about the music from Blush or Tryst at night, as I just assumed it would have been pretty loud considering all the other noise during the day. The extra money spent on the glass of the Encore tower obviously helps the situation, because being so high up in the tower, the only noises we ever heard were a slight "zooming" sound of planes taking off or landing and the occasional late night noise from the Sky Casino next door.. It was so slight, that it wasn't a concern at all during the 5 night stay. I imagine that on the lower floors of Encore, you'll be able to hear some noise pollution from Surrender/Beach Club complex as you can with XS, but I bet you'll be able to hear it better from Wynn given it's proximity to the Northeast corner of the Wynn tower. It's too bad that the same glass fitted on the south side of Encore wasn't originally installed on both sides of the Wynn tower, as I really cannot see them replacing it at this point or in the near future... I shouldn't be slamming Wynn's noise problems too much, as the noise at most other properties are much worse.

March 25, 2010 1:54 PM Posted by Marty

Just stayed at the Wynn last week on the 26th floor. There was definitely some noise from planes and the clubs below. The bass was thumping although it didn't bother my wife or I too much. I'm guessing an older guest wouldn't enjoy it so much. I never noticed anything from Fashion Show or Lake of Dreams. Also your basic ambulance city noise. Judging by the thumping on the 26th floor, I'd hate to stay much lower unless I was clubbing too of course!

The only negative for the Wynn is the room noise. Compared to the Palazzo, I found it much more loud in every aspect from outside noise to doors closing.

March 28, 2010 9:32 AM Posted by mwdelta

Not to be argumentative, but I'm tired of people saying that this is targeting Rehab. Yes, some customers may enjoy both, but they sound like totally different environments to me.

Rehab is like South Padre spring break every Sunday. Drunken trashy all-American fun. Yes you can spend a lot of money there, but it's not really "upscale". I enjoyed that kind of thing tremendously in my early 20s.

Wynn sounds like he's trying to create an upscale, Euro-international atmosphere for the pool party. Less Jersey Shore, more Ibiza (I hope that's a good reference since I've never been to either place). If you've watched the Rehab TV show, I cannot imagine that kind of atmosphere at a Wynn property and am sure that it's not what they want.

I'm guessing it will be more like a louder, house-music infused version of the Encore Euro pool on weekends.

June 8, 2010 8:36 AM Posted by Zeke

My wife and I wanted to take a quick getaway. Since the Wynn resort has a reputation for uncompromising quality and putting their guests first. My wife and I decided to try out the Encore this time. The rooms were spacious, the decor was modern, and the accommodations were very convenient. But I don’t plan on staying here ever again.
I could not get a single good night’s sleep. The incessant thumping from the club 30+ stories below were unbearable! The bass does not stop pounding until 5am—even on a Monday night! The rooms may be nice, but what good is that if you can get a single good night’s sleep?
For menial issues, the service is great, but for anything that requires someone to champion your cause, don’t expect much from them. For the same price, I would rather stay at the Aria, Palazzo, or the Bellagio. The Wynn is a nice resort, just poorly run.