Advertising Age has just completed a five part series on Las Vegas. The link will take you to Part 1. Subsequent parts may be accessed by clicking near the bottom, right side of Part 1.
>>So where does Las Vegas go with it? When does this model stumble
under its own weight? Not any time soon, if the record-breaking crowds
are any indication. But there's another trend at work on the Strip
that will drive the next evolution of Las Vegas, and that is real
estate. Last week's sale of the Tropicana Hotel at the south end of
the Strip offered a new opportunity to peg a number to what an acre is
worth here on the city's beachfront: $30 million.<<