Two Way Hard Three | Las Vegas Casino & Design Blog

July 30, 2006

Wynn's Direct Marketing Campaign

Posted by detroit1051

A friend alerted me to a Wynn article in DM News, a trade publication. It describes the mailing of 205,000 "video enhanced CD-ROMs" in June and 65,000 more in July. The results have been very impressive. Wynn has tracked 164,000 unique IP addresses uploading and viewing the CD-ROM.

Unfortunately, there was a major factual error in the piece which hurts the credibility of DM News. The article discusses Wynn's competitor, Trump International Tower & Hotel which "...opened across the street a few months after the Wynn debuted last year." Further, "...the resort is not only looking to gain ground against high-end resorts like the Trump...".

I wrote a Letter to the Editor of DM News, pointing out that Trump is not open, is a condo-hotel and is not a direct competitor to Wynn. You wonder what kind of fact-checking DM News does.

Multichannel DM Draws Aces for Wynn Hotel


Categories: Business of Gaming, Wynn Resorts, Wynn Resorts


Comments

Read archived comments (2 so far)
July 30, 2006 2:40 PM Posted by detroit1051

I have to say I'm impressed with the editor of DM News. He replied to my email within ten minutes, on a Sunday no less. He apologized and asked my permission to run my email as a Letter to the Editor. I suggested he talk with the writer first just to make sure I didn't misinterpret anything.

The editor did all the right things: he acknowledged my email promptly, apologized and wants to set the record straight. You can't ask for more than that once an error has happened.

July 30, 2006 11:52 PM Posted by motoman

Very ethical. And you as well, Detroit, for giving him the chance to square things with the author.