A friend alerted me to a Wynn article in DM News, a trade publication. It describes the mailing of 205,000 "video enhanced CD-ROMs" in June and 65,000 more in July. The results have been very impressive. Wynn has tracked 164,000 unique IP addresses uploading and viewing the CD-ROM.
Unfortunately, there was a major factual error in the piece which hurts the credibility of DM News. The article discusses Wynn's competitor, Trump International Tower & Hotel which "...opened across the street a few months after the Wynn debuted last year." Further, "...the resort is not only looking to gain ground against high-end resorts like the Trump...".
I wrote a Letter to the Editor of DM News, pointing out that Trump is not open, is a condo-hotel and is not a direct competitor to Wynn. You wonder what kind of fact-checking DM News does.