Two Way Hard Three | Las Vegas Casino & Design Blog

September 29, 2006

Playboy Club to Open at The Palms - a Nevada First

Posted by Hunter

When the Playboy Club opens atop the new Palms Fantasy Tower, there will be something that no one in Las Vegas, or even Nevada, has done before - charge admission to an area that features gaming.

Actually, to allow this they had to get special permission from regulators. It will be interesting to see how it pans out.

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Read archived comments (8 so far)
September 29, 2006 10:21 AM Posted by Mike E

A cover charge will likely be waved for a known player. Since this is part of the Palms and their nightlife projects, I can't say I'm too intrigued (not a fan in general). The idea of charging a cover and enforcing a dress code for a casino or at least a certain part of it that goes above and beyond in service, however, I'm totally in favor of and would patronize. We're seeing it with hotel pools like Bare, Venus, and Moorea so I don't think this is that far out of the question.

September 29, 2006 10:18 PM Posted by Phouchg

When Main Street Station first opened, it was developed by the folks who created the famous Church Street Station entertainment complex in Orlando. They charged admission there (I know because we went in 1992). IIRC, I remember reading something about them charging a cover charge at Main Street Station, but the idea went over like a lead balloon. I may be mistaken...

Also, didn't Circus Circus charge "admission" when they first opened?

September 29, 2006 10:39 PM Posted by Hunter

Great questions and I'm going to go back and check my history and details. Sometimes there are technicalities such as certain areas being gaming related vs. admission required. Anyway, I will see what I can find out.

October 2, 2006 5:21 AM Posted by Callum W

Yes, at first out-of-towners had to pay $4 to enter Circus Circus, but Jay Sarno stopped charging admission after he couted several hundred people one Friday night.

October 3, 2006 8:07 AM Posted by detroit1051

This week's "Eye on Vegas" has some good things to say about The Palms, Playboy Club and the new Italian restuarant, Nove. So much for my negative opinions.

October 3, 2006 8:30 AM Posted by detroit1051

Sorry about the spelling. "restuarant" should be restaurant.

November 14, 2006 3:41 AM Posted by detroit1051

The current issue of "Eye on Vegas" talks about the positive impact the Palms is having on the Playboy Club name and future Playboy plans. Also, more details surface about Hard Rock's sale and The Mirage's new club, Revolution.
Eye on Vegas

November 14, 2006 7:01 AM Posted by charlie

Fair question for Mr. Stern, and others can join in as well. Palms has made a major investment to continue to reposition its brand and hopefully be rewarded with proportional profits, in the coming years.

Leonard, which property (Luxor, Mandalay Bay, Flamingo, Monte Carlo, Paris, come to mind) do you believe has the best opportunity to reinvest in itself (excluding a major new tower), re-establish its brand and identity, and have a nice run over the next 5-7 years. Also, what level of capex are we talking about.