Two Way Hard Three | Las Vegas Casino & Design Blog

February 17, 2007

Planet Hollywood

Posted by detroit1051

The Review Journal provides additional detail on Aladdin's transformation into Planet Hollywood. Planet Hollywood may very well succeed.

"We've spent considerably more than we thought we would on the project," said Earl, who added that $1 billion is being invested into all aspects of upgrading and redefining the Strip property."
"By the middle of this year, you'll never know the Aladdin existed," said Earl, adding that the dome that sat above the Aladdin sign was removed Thursday.
"A new front entrance on the Strip property's northern end has already opened while construction on the front continues. Retail tenants and restaurants are being added along Las Vegas Boulevard."
"He said he hopes the property will be on par with MGM Grand, The Mirage and Mandalay Bay."
"The remodeling of all the rooms is scheduled to begin in April with the first 600 rooms expected to be ready in six months."

Going Hollywood: Aladdin's Change To Planet Hollywood


Read archived comments (7 so far)
February 17, 2007 10:11 AM Posted by Brett

It will definitely be interesting to see everything take shape. I checked out the casino about 10 days ago and really kind of liked the new modern look. I wish I would have been able to sneak some photos. The biggest thing that sucks right now besides the mess outside is the fact that this seems to be the center of the universe for timeshare salespeople. So annoying.

February 17, 2007 3:56 PM Posted by John

I do like that they are adding even more vid-screens to the Strip frontage. I guess those dining at Picasso will be blinded if they decide to dine on the patio ;-). The only problem I have with the whole PH renovation is that tower (mainly the top floors of each tower segment) still have a windows that resemble Islamic architecture. I guess that's just the way it is going to be. Honeslty, the Islamic architecture could have been carried out so much better. Also had they not built the resort around the Performing Arts Theatre, it would have benefited from a much stronger design layout. It's sad, but hopefully the resort will at least be profitable with the redesign.

February 17, 2007 4:22 PM Posted by Chris

While this project has potential, I think Earl is being overly optimistic that it will compete with the higher-end properties like Mandalay Bay, Mirage or MGM Grand. Based on all the information I've seen, they are going to be much more of a Rio, Luxor, or TI type of property. I'm predicting a 3-Diamond/3-Star rating.

February 17, 2007 6:35 PM Posted by mike_ch

"He said he hopes the property will be on par with MGM Grand, The Mirage and Mandalay Bay."

This is what I said and then people replied that they were overgunning for Wynn/Bellagio?

February 19, 2007 3:27 PM Posted by Joe Beese

"We've spent considerably more than we thought we would..."

And all to bring us a brand that had to declare bankruptcy twice in 3 years. This bodes ill.

February 24, 2007 11:55 AM Posted by Andy S

I was there over New Year and was impressed with what they had done (luckily it doesn't look like one of their restaurants!).

The rooms sound a bit tacky though.

April 6, 2007 11:16 AM Posted by cath

I think the timeshare project ( the twin towers) in PH will be huge hit? Ii believe it will be a great investment, if you could buy the week 52's ( that has new year eve)?

What do you guys think?