These wraps are visual pollution, imo.
"They are hard to miss, but that's the point.
A 40-story-high Jim Beam bottle ad on the side of the Rio, which was finished this week, is visible to commuters and tourists traveling north on Interstate 15.
An image of an Absolut Vodka bottle appears on the east side of the Luxor towers above the Strip.
Both advertisements are also visible from planes landing and taking off at McCarran International Airport."
Hotel-draping banner ads become latest clutter cutter for enterprising merchants