Dave Schwartz has an interesting article where the talks about a piece from Wired that is discussing the proliferation of free services in business, especially on the Internet. Dave spins that into a gaming business narrative and breaks it down for us.
http://www.dieiscast.com/2008/02/26/could-casinos-become-free
Tagged: gaming, gamingindustry, lasvegas, schwartz, vegas, wired
Comments
It's really a novel idea that could be quite lucrative. I personally know several people that do everything in Vegas besides gamble be it for moral reasons, intimidation, or whatnot. I'm willing to bet a couple hundred bucks is enough to get them to taste what they've been missing and start spending real money.
Still, I'd imagine we'll see hotel loyalty programs (charge $5k to your room and get the last night comped, for example) in combination with casino loyalty long before the comp tides are totally reversed.
On the other hand, I wonder if there's a potential business model in giving away free rooms. Take an old hotel like Riviera. Update the rooms so they are nice but not overdo it expense-wise. Put money into building a nightclub, upscale spa, fine dining, etc. and charge a lot for that stuff. Sort of the easyJet model.
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