Interesting...From the little research I have made, I feel that the hotel will retain the name as

A) They filed 4 years late. Whats up with that? If it was that bad of an issue, they would have sued the instant it was announced.

B) Many other resorts share the name already.

Also...Funny how LVRJ says "This isnt the first time a hotel has been related to a magazine" and uses the Palms/Playboy as an example. Guess the Maxim is old news now...

Hearst's suit is ridiculous. Cosmopolitan is a common name for businesses, everything from a small hotel in Manhattan to a bar in San Francisco to a coffee house in Colorado to apartment houses and on and on and on. Unless Cosmopolitan Las Vegas tries to imply its property is part of the magazine empire, I don't see how Hearst can win. I'm not a lawyer, but I did stay at a Holiday Inn Express last night. :-)

I suppose they will also be claiming royalites from every bar in the country that serves a certain girlie-style martini?

Not long after MGM pushed Steve Wynn out of Treasure Island, it got hit with a lawsuit from the Treasure Island tribal casino in Minnesota. When that happened, it was noted that there's a kind of statute of limitations for civil litigation (called "laches," IIRC) within which lawsuits of this ilk must be filed. However, Treasure Island (Vegas) morphed within a few years into "TI," so while MGM Mirage poured well-deserved scorn on the lawsuit at the time, it appears to have ultimately decided it would rather switch than fight.