Two Way Hard Three | Las Vegas Casino & Design Blog

Greenspun owned has launched a mobile site for cell phones and smart phones featuring show and event info, as well as some hotel and restaurant data. They also have a text messaging interface for some cell data.

It seems like a reasonable first effort, though the mobile site does require a ton of link clicking/tapping to get to the goods. I expect it to improve and maybe someday be the primary driver of their business.

Anyone that's followed this site for any period of time knows that I'm pretty bullish on mobile for stuff like this. I've had a cell phone/BlackBerry site for 2 years, an iPhone optimized site for one year and in maybe a month or so, a native iPhone app that integrates with the GPS for even more 'wow' factor (I was just going over icons with the designer today).


Read archived comments (8 so far)
July 21, 2008 7:58 PM Posted by mike_ch

For all the flack it picks up for being the most corporate travel site, does have some useful information on it. Particularly relating to restaurant hours and, in the case of buffets, prices. It's useful when you're walking the strip and want a buffet, to know how much it costs and what's being served before you even head off the sidewalk into the resort.

This mobile site doesn't impart that information though, so mobile users will continue to have to rely on Google's caching/truncating web pages down to cell phone sized chunks.

July 21, 2008 8:05 PM Posted by Hunter

Restaurant hours are helpful and it will be in the iPhone app (along with filtering out restaurants that aren't open, etc...).

For prices, I've always used a more Zagat style $$, $$$, $$$$, etc... for price representation since other than buffets, there's no one price for anything. Still, my setup is flexible enough that I could have actual prices for the buffets if I wanted to. Is that level of granularity, between something like $$ and $10 helpful?

July 21, 2008 8:13 PM Posted by mike_ch

Well, buffet prices and hours, along with the occasional ph#, is what I use them for. If I could get that stuff elsewhere, it would help.

Though, and I'm just saying this because you seem to focus on it a lot, it's personally useless to me if it's just available in iPhone-only form.

July 21, 2008 8:21 PM Posted by Hunter

No doubt I'm focusing on iPhone/iPod Touch applications from here on out. There's a ton of reasons for that but in a nutshell, it's because it's a rich environment that lets me do some really cool things and has a wide audience.

That said though, I've had a WAP site and email retrieval service for years and I'm not removing them and I might even consider some simple enhancements if I thought there was a market for them.

The details are here:

Traffic on the iPhone site is about 50 times that of the WAP site.

Either way, a lot of these little tidbits of information transcend platforms and they're interesting to me either way.

July 21, 2008 9:54 PM Posted by GregoryZephyr

Personally I don't really need specifics down to dollar amount. The thing that annoys me though is that on some sites it is hard to know what a dollar sign translates to. Does $=10? or $$=20, etc. As long as I know that I can get a per person dinner under 20 or under 50 or blow the wad over 100, that's enough info for me.

July 21, 2008 10:00 PM Posted by Hunter

I sometimes include a legend but yeah, I do:

$ - $10
$$ - $20
$$$ - $30
$$$$ - $40
$$$$$ - $50+

and in the case of restaurants, that's 'average cost per person, not including wine/booze'.

July 23, 2008 9:16 AM Posted by DavidF

Although they are slow to come to the Party at least they are doing a better job than the Hotels - the only two that have mobile sites on the strip (that I know of at least) are Wynn and Bellagio, and even then only Wynn's auto-redirects to the mobile site from their home page URL. Eith Bellagio's (which is not iPhone friendly), you have the know the link, and specifically point your mobile browser to it.

August 4, 2008 3:56 PM Posted by Las Vegas

I do think it'll be handy. Sometimes all you need to know is basic information, and to have that right at your fingertips is pretty key.