We know that all casino operators take their player databases and deliver offers based on the customer's profile - better customers get better offers, though sometimes it can be far more complex than that - bringing in a long lost customer, enticing some specific block. They use high-end relationship management software to pull these things together.
It becomes more interesting when an operator makes a mistake and the customer gets to see how they are classified in the database.
Over the past day or so, MGM Mirage sent out email marketing information for the Michael Buble concert on July 4th weekend. At the bottom of the offer, where it has the players name, it appears they accidentally included the account classification.
Here's what mine looked like:
I'm not sure what 'Mature Wealth' actually means - I'm 29 years old and haven't been staying or playing with MGM Mirage as much as I did a few years ago. Even when I had, I never dropped any large coin at their properties - it did make me chuckle though.
What's more interesting is that other readers reported tags such as 'Modest Means' - not sure if calling customers poor is the hook MGM was looking for to get people back on property.
Did you get this email? Any other interesting tags you're willing to share in the comments?