I saw the 'Prima' promotion from MGM Grand maybe a week and a half ago and didn't think much of it - at first glance I guess I didn't really get it... until I listened to the T&M Show (kinda like H&M but with some Replacements, more shoe-talk and less Scandinavians).
Turns out, the deal goes something like this: book at MGM Grand under this program and you commit to spending $500 on top of your room cost - basically a credit on your room account. In return, you get all kinds of deals and special offers during your stay including 2-for-1 drinks, 2-for-1 entrees at restaurants, VIP check-in, a limo trip, club access, etc...
This is interesting! I'm sure many people can relate to spending something in this range (or more) during a trip of a few days, especially if they concentrated their activity at one hotel and if show tickets are involved.
As far as I know, there aren't other deals of this kind out there, at least not explicit like this one is. Curious to see how this goes for them and if Prima is around in a few months.