Two Way Hard Three | Las Vegas Casino & Design Blog

February 27, 2011

Hotel Popularity Expressed as Vegas Mate Usage

Posted by Hunter

I've been collecting anonymous stats of Vegas Mate usage since October. For those familiar, they work sort of like Web stats - basically treating screens in the app as 'pages'. I added the analytics to make better informed decisions when enhancing the product but one interesting side effect is seeing what people are looking at.

What's the most popular hotel in Vegas Mate? I thought it might be fun to look at the data...

Over the past thirty days, Vegas Mate usage has broken down as follows:

1. Aria (6.59%)
2. Cosmopolitan (6.28%)
3. Bellagio (5.83%)
4. Caesars Palace (4.77%)
5. The Venetian (4.05%)
6. MGM Grand (3.97%)
7. Wynn Las Vegas (3.67%)
8. Planet Hollywood (3.19%)
9. The Mirage (3.17%)
10. Mandalay Bay (2.93%)

The top ten represent about 45% of the total hotels viewed - there's still quite a bit of activity all the way along the curve. I was interested to see Aria sticking in that top spot, despite a strong surge from Cosmo.

Beyond the hotel stuff, Vegas Tripping is the most popular news provider, followed by Two Way and then Tasting Las Vegas.

Fun stuff.

I may do some of these posts on a semi-regular basis, we'll see.


Read archived comments (5 so far)
February 28, 2011 7:52 AM Posted by Brian Fey

That is interesting. For all the crap we all give to City Center, obviously the many Vegas lovers are at least still intrigued by the property. I can only think this bodes well for the property long term. While it certainly isn't one of my favorite properties, I think it is gaining in popularity. I think we'll continue to see the demise of older and lower rated properties. When you look at current room rates in Las Vegas, there just isn't enough savings for most people to not stay at a top property anymore. When you can get a room at Aria for not much over $100, a night many times, its just not worth staying at a 3 star property for people who are on vacation trying to treat themselves. Another point of interest, Encore didn't even break the top 10, huh.

March 1, 2011 3:05 PM Posted by Chris Yeh

It might be fun to describe what you mean by 'usage'.

One thing that may be happening: people download the app, go to the hotel section and hit 'Aria' because it's the first large property in an alphabetical listing as they try out the app for the first time.

Now that you have these stats, it might be fun/interesting to create a 'most popular' section at the top of your listings for properties and then see if the data shifts around.

March 1, 2011 5:05 PM Posted by Romaman

I guess after the "Hyde" lounge opens at the Bellagio, it will be bumped down the list in popularity. Still don't understand why the Bellagio need more nightclubs. Very sad to hear that Fontana is going to be replace with yet another nightclub. Lets hope that when they expand the balcony overlooking the lake, they wont mess up the beautiful Italian village like they did to TI with Tangerine.

March 1, 2011 7:28 PM Posted by Hunter

Actually, Aliante Station is the first one in the list... though Aria may be the first one that people have actually heard of.

March 2, 2011 9:42 AM Posted by Chris Yeh

@Hunter: that's why I qualified my statement with "the first large property".