Sometimes when a nugget or two shakes loose, the next thing you know you've got an avalanche of new info coming in. Thanks to Twitter, Google and some sharp sleuthing from VT super-boss Chuckmonster, some additional details on Andrew Pascal's new social/gaming/tech/entertainment company have come to light.
Meet incuBET (come on guys, spring for the dot-com domain too).
My original thought was that these guys were adding some social elements to existing slot and video-based games - say maybe coming up with new ideas and partnering with an existing device maker like IGT (WagerWorks was sold to IGT and Matthews went on to work there so relationships likely run deep). The sparse incuBET homepage almost makes it sound like they want to inject wagering into 'casual gaming', which is the same code phrase used for games on Facebook, the iPhone and iPad.
Could this be a bigger play than originally thought? Obviously, adding betting to Facebook games wouldn't be legal in the United States under current law... and changing that sounds like a mighty big job... If I was incuBET, I'd at least be thinking about that possibility for the long term, while working under existing law to make slots more appealing to younger gamblers in jurisdictions that allow them.
Will we see something from these guys at G2E? That's only weeks away - time will tell but I'd keep an eye on this group.