Morgans Hotel Group reported that Hard Rock Hotel in Vegas saw earnings decline by 35% in the 2nd Quarter. The link to the Las Vegas Sun article is below, but the earnings reminded me of a nagging question I have on the Hard Rock brand. Does the brand still have the importance it did in the late 20th Century? Hard Rock's website says:
"Since its inception, Hard Rock has remained extraordinarily faithful to its original intentions. Its rock 'n roll sensibility - an HRC birthright - remains at the very center of all Hard Rock restaurants and all expansion efforts undertaken by Hard Rock International."
As we enter the second decade of the 21st Century, how many people, especially those younger than Baby Boomers, are still passionately interested in rock 'n roll and the memorabilia associated with it?
Hard Rock International is owned by the Seminole Tribe of Florida and operates the only two full casinos in the state, in Hollywood and Tampa. They are both well run resorts, but with limited gaming in Florida, they are on a par with the better locals casinos in Las Vegas.
Ten years from now, will the Hard Rock brand still be relevant? Since many readers here are younger than I, how do you see Hard Rock's future?