At this week's G2E conference in Las Vegas, birthday boy and MGM CEO Jim Murren gave a keynote that included some thoughts on the future of the company's gaming operations online (along with him openly wondering why the markets don't love his company).
Not a lot of groundbreaking news except for the fact that Murren alluded to new social programs or apps that he described as 'MGM meets Zynga'. Zynga is the popular publisher of Farmville, a Facebook powerhouse. This jives with what we've heard about former Wynn exec Andrew Pascal's new project, IncuBet.
I've said it before and I'll say it again - this is gonna be big time stuff for these gaming companies. My guess as a first foray is something that fits well within existing law - a way to push MGM brands and hmmmMlife through Facebook - some sort of game that lets you either build casinos or pretend to be a high roller. Not all that innovative (it's been done) but this time it will have real gaming brands behind it, which could make all the difference.
Expect more of this. A lot more.
Thanks to Detroit1051 for the tip on the slides being up.