As probably everyone that reads this site knows, Wynn Las Vegas launched their re-designed Web site yesterday. The result is another sad chapter of decline for the company.
Chuckmonster at VegasTripping.com sums it up very well:
What you see before you on WynnLasVegas.com is not only a representation of Steve Wynn's declining eyesight, but the sheer lack of vision (and courage) by the team he has hired to execute orders.
Read the whole piece, it's a great take on the seemingly Jitterbug-inspired abomination they've created.
Not only is the new site ugly and brand destroying but it's also less functional. They removed restaurant menus, all the information on the casino including credit applications, the poker room stuff (there is a separate site for poker but good luck finding a link from the main site) and more. Maps? A site map? Gone. Pretty much the only thing it has going for it is some great photography. The in-room tours are basically just re-encoded versions of the videos that run on the Wynn TV channel in the guest rooms.
Again, back to Chuck:
Steve Wynn trusts Roger Thomas to turn every drywalled cube into a lustful space filled with fantasy and wonder. Where is Steve Wynn's "Rog Thom" of the internet?
Excellent point. Wynn as an organization has never fully mastered the 'net. That was starting to happen a few years ago as the e-strategies team filled out and their advice was heeded... and then they all left as the Spiegel-era set in. This is the result.
It's pretty amazing to see a well-respected company fall so hard on it's face with something as public as a Web site, especially an organization that's ostensibly all about design. I'm sure the people that worked on this project are nice folks but this is just embarrassing. It never should have left the lab and honestly, someone that's doing this level of work shouldn't be at an organization like Wynn.
The fact that Steve made a big deal on their earnings call about how proud they were shows that he's completely Internet-tone-deaf. Somehow a guy that typically has excellent taste not only approved this but thinks it's great. Steve - you may be an expert on hotels but I am confident I am more qualified when it comes to the Web: this is not good.
I showed this off to colleagues that build Web sites. They burst out laughing... and don't I wish I could share the choice comments that some in the industry sent to me.
Wynn should ask for their $29.99 back, revert to the old site immediately and, if they really want to break ground on the Internet, start over and do something that's worthy of all of the brand equity they've created through excellent hotel design.
Blow our minds with some cutting-edge responsive design that seamlessly works across all screen sizes and platforms. Integrate more of their backend systems to give the guest more power to control their stay from the Web. There's a ton of things they could do to be a leader in their industry online.
Or just leave it like it was...