Two Way Hard Three | Las Vegas Casino & Design Blog

December 3, 2006

Wynn Resorts Plans to Re-Work Lure Ultra Lounge

Posted by Hunter

It's a slow news today on this Sunday but one interesting tidbit about Lure, the ultra-lounge at Wynn Las Vegas.

Lure has never been a great performer, despite the room being very pretty with a cool outdoor area. Sounds like it will get a facelift and a new name, along with a new marketing campaign early next year:

Thanks to John for submitting this.

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Read archived comments (12 so far)
December 3, 2006 3:40 PM Posted by detroit1051

I told a Wynn VP, whom I knew from Bellagio, that Wynn was lacking a lounge like Petrossian. He replied that would be corrected in '07. I didn't infer he was talking about the type of lounge Ultra will become. Tableau confirmed it is moving to Encore, so maybe the current space will become a quiet, upscale lounge overlooking the pool. Okada was a great restaurant before Takashi left, but the Sun article makes it sound like the arrangement between Tryst and Okada may be like Tao at Venetian.
Back to the east coast Monday.

December 3, 2006 3:49 PM Posted by detroit1051

Correction: I meant Lure.

December 3, 2006 5:50 PM Posted by Brian Fey

Tableau is moving to Encore? WOW! That's interesting. Yeah I figured that also on Okada, I'm guessing they'll connect the two somehow, and use the outdoor area of Okada, late at night for Tryst, after the Okada guest are gone. Okada, is long closed, by the time Tryst get doing much business anyhow. Wynn sure is great about changing things up. This is one thing I always have liked about him, even at Mirage, he always kept changing things.

December 4, 2006 2:31 AM Posted by Mike E

Thanks for the report, Detroit. A poolside lounge sounds very nice although it could hurt the quiet oasis that is the Tower Suite lobby considerably.

I'm curious that you said "Okada was a great restaurant before Takashi left..." Do you mean that you tried it and it's not what it used to be?

I think ultralounges have fallen out of favor considerably. I no longer read about the celebrities found at Tabu or Caramel and don't even worry about lines like I used to. I look forward to seeing the new ideas "Vanity" is going to present, but I don't think it'll be the come-back success that Tryst is.

December 4, 2006 11:21 AM Posted by mike_ch

Someday, there will be such a glut of nightclubs and ultralounges that they will have to be less choosy about who they're letting in.

From what I've heard on the podcast and this site, they're VERY picky at the doors, particularly about gender and presumably to keep the place from being flooded by a bunch of lonely guys haunting the corners looking for a date.

Which of course makes me hypothesize where lonely date-less guys are supposed to go. But enough about my private life...

December 7, 2006 3:43 AM Posted by John Ramine

Whats with all the LA clubs coming into Las Vegas, is it because Tao did so well with NY people?

December 10, 2006 8:38 AM Posted by Hunter

Simpson on Wynn again this week in the Sun:

Looks like Encore's pool roof situation is changing.

December 10, 2006 8:51 AM Posted by John

Interesting piece, Hunter, I guess the only real attraction at Encore, besides the massive gardens is going to be the pool. I would still like to see a neat little water feature, but I'm hoping this pool is going to blow us all away, well all of us, except for some others. I'm still looking foward to those duplex suites, along with what room design changes that Steve has under his hat.

December 10, 2006 2:28 PM Posted by Mike E

I'll admit, I gave out a silent cheer when I read that they're scrapping the retractable roof idea. There's no way you could prevent something like that from being an eye-sore.

December 18, 2006 9:18 PM Posted by josh

There has been relatively small amounts of publicity concerning Vanity--has construction already begun if they are aiming for a Jan/Feb opening date?
Wynn claimed that it will really be different and amazing--do you think that his claim will stay true?

July 22, 2007 5:46 AM Posted by detroit1051

"Steve Wynn is starting over with another nightclub at Wynn Las Vegas. He's doing a full-out remodeling of Lure, a 400-capacity space which is renamed Blush. Opening night will be Aug. 31. "We blew out the walls and reconfigured it," said operating partner Sean Christie, former managing partner and vice president of Light Group. Look for hues of brown, gold and dark green, along with video projections on 300 silk lanterns. "It will be more of a personal experience than the megaclubs," Christie said. It will open at 5 p.m. daily as a lounge, with Asian appetizers from Red 8's kitchen. At 10 p.m., it converts into a nightclub on Tuesdays (industry night), Thursdays, Fridays and Saturdays. ..."

July 22, 2007 11:26 AM Posted by Pikes

I hope they keep the fire pit on the patio. Nice place to sit and have a drink.