Two Way Hard Three | Las Vegas Casino & Design Blog

Well, after years of transition, the failed 'new' Aladdin will be gone for good this week as OpBiz representatives welcome a converted Planet Hollywood to the world's most famous resort corridor. have taken to calling the place 'Planet Ho!' or 'P-Ho!', both of which I find quite appropriate, given the very high 'lameness quotient' of the property.

Will the place pull it off this time around? I can at least say that the changes they have made have improved their chances that things will be different this time around. The Strip frontage access has been improved and the huge video screens could be kind of interesting, depending on how they are used.

For years the Aladdin was a cheap room - a Center Strip room with below market prices as it struggled to keep its head above water. The rates are rising and that means that the casino and other amenities are going to have to carry the weight of those increased rates.

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Read archived comments (9 so far)
April 15, 2007 7:39 PM Posted by jholiiday

If the rooms end up getting refurbished well, it could end up being a pretty good place to stay. The bathrooms are pretty nice, it just seems like that's the only place they originally spent money (at least on the rooms)

Have plans been announced for a new spa? I think if they put in a killer spa, that would be a pretty good hook.

April 16, 2007 8:27 AM Posted by dstanley

I cannot imagine this being successful. Honestly, I had no idea Planet Hollywood was even still in business. I thought they went bankrupt and out of business in the mid 90's.

April 16, 2007 8:58 AM Posted by mike_ch

It's also being managed over by Starwood Hotels and bankruptcy reorg firm, I wouldn't necessarily use the brand's failure serving burgers and shakes against them here.

I'm going out in a few minutes to go check the place out among others, everything should be set up and I can avoid any possible crowd crush (ha?)

April 17, 2007 3:12 AM Posted by Adam J. Miller

Anything, will be better than The Aladdin. Perhaps, this is just a gawkier hotel, it's still an improvement. I believe though, that it was a horrible architecture mistake in the first place, and has no curb appeal, throwing some blue paint on the building doesn't help the original design the architect created.

April 17, 2007 2:43 PM Posted by socalduck

I walked through the casino a few weeks ago, and it really does look much better/less chessy than it did previously. They added additional casino space on the second level, in what previously was dead space at the top of the escalators, near the old London Club. This looked to be a temporary arrangement, until they finished the main floor remodel.

April 17, 2007 11:47 PM Posted by mike_ch

The solution is to go through whatever motions are necessary to move the front of the casino up closer to the sidewalk, because nobody can see where the door is. However, new management has simply taken the path of least resistance, and we'll see how it works out.

Photos and rambling will occur in the next update, which has just been sent off but will first need the formatting, posting, etc by Hunter.

April 18, 2007 7:32 AM Posted by Hunter

Here's an RJ article on the swap:

April 18, 2007 9:24 AM Posted by dstanley

I am still not sold on this after reading the newspaper article. Hollywood themed rooms and the "Extra" tv show lounge do sound pretty tacky to me. I asked a few people yesterday about the Planet Hollywood brand and like me they thought it went out of business. I suppose this could be sucessful but the fact is they have picked a brand, Planet Hollywood, that many people think went out of business. In addition, it is a brand that never had a very good reputation to begin with because it was often associated with rotten food. I think they should have thought of an original concept, instead of bringing back an old brand from 90's.

April 19, 2007 1:07 PM Posted by doc_al

"The solution is to go through whatever motions are necessary to move the front of the casino up closer to the sidewalk" -- seems to me what they need to do is move the sidewalk up to the level of the casino floor, as a ramp, and with a direct entrance to the casino. Lot of stuff in the way at the front of the building, though. But nice looking casino when you get in there.

As far as the PH concept -- if they really follow through on TV/movie connections -- "live at Planet Hollywood in Las Vegas!", movie premieres, etc -- it would be promising, and something that they couldn't have done on a restaurant scale. Also would need the "star-sightings" that Palms is right now the place for.