Two Way Hard Three | Las Vegas Casino & Design Blog

March 27, 2011

Vegas Mate Stats - March 2011

Posted by Hunter

I'm back with another peek at the stats collected by Vegas Mate, my iOS app for all things Vegas. Traffic in the app is up again this month, which is always nice.

Over the past thirty days, Vegas Mate usage has broken down as follows - most viewed hotels:

1. Aria (5.73% - Last Month: #1)
2. Bellagio (5.45% - Last Month: #3)
3. Caesars Palace (4.39% - Last Month: #4)
4. Cosmopolitan (4.31% - Last Month: #2)
5. MGM Grand (4.04% - Last Month: #6)
6. The Venetian (3.59% - Last Month: #5)
7. The Mirage (3.22% - Last Month: #9)
8. Wynn Las Vegas (3.09% - Last Month: #7)
9. Planet Hollywood (2.90% - Last Month: #8)
10. Mandalay Bay (2.72% - Last Month: #10)

A few interesting points:

* Cosmo fell from #2 to #4.
* Aria remains in the top spot.
* The Mirage zoomed up two spots.

Compared to last month, the top 10 represented a smaller share of the overall pie, indicating less concentration amongst the top properties.

The least popular? Fiesta Henderson. The least popular on The Strip was the Four Seasons.

In restaurants, the Buffet at Bellagio was again the most popular, followed by the Wynn Buffet, Aria's buffet and then Craftsteak. The top ten restaurants are four buffets, two cafes and four fine dining places.

The most popular shows? Peepshow followed by O, Garth Brooks and Jabbawockeez.


Read archived comments (9 so far)
March 27, 2011 11:34 AM Posted by mike_ch

Where's your fat cheque from MGM Resorts for making people aware that Aria exists?

My surprise is that The Venetian is out-busy'ing Palazzo considering that that hotel has largely remained the same with one or two new restaurants every year.

Aria, Caesars, and Planet Hollywood's pages also contain information on the dining establishments in their respective malls, by the by.

March 27, 2011 11:47 AM Posted by Hunter

Yeah, some of these numbers surprise me too. Aria's held on to that top spot, which I'm sure is influenced by multiple factors, including it being near the top of the alphabetical list.

Good point, re: the mall factor.

For the curious (I know you were kidding but some might wonder): there are no paid spots in Vegas Mate - I don't sell position or anything like that (though the traffic through the app every month is now very heavy - like a busy Web site and increasing on a good clip each month).

March 27, 2011 1:59 PM Posted by Paul

I apologize if this question is stupid, but what statistic is being discussed here? Aria is the hotel people read about most in the descriptions? The hotel most frequently listed in "my trips"?

March 27, 2011 3:38 PM Posted by Ted Newkirk

Good point on promotion: If you sold premium placement, that would affect the rankings of which pages of Vegas Mate got the most views.

I'm not surprised at Cosmo falling a little bit as the opening buzz starts to wear off. I imagine that it will be a perennial top 5.

Somewhat surprised at Peepshow being #1. Wonder if that is based on Holly Madison's current popularity (Holly's World, E! True Hollywood Story, Hef's pending nuptials) of simply that people aren't sure exactly what kind of show it is (topless stripper show or Broadway-style show -- ironically a bit of each).

I can see Aria being #1 for a long time. Not just because of the alphabet, but because people want to know what is there before they bother to take the hike. CityCenter really is an imposing looking complex.

March 27, 2011 6:17 PM Posted by Hunter

Not stupid - I could have been more clear.

These are views of specific hotels 'detail' screens. It's the percentage of users that have drilled down to view more info on a hotel.

It doesn't include trip info. Right now I'm not tracking what people are adding to trips.

March 28, 2011 7:44 AM Posted by Eric

Ted makes an excellent point above. People don't know what the hell Aria (and, Cosmopolitan) really are.

I mean, everyone has seen images of the fountains of Bellagio, whether they've been to Vegas or not. Everyone knows what "New York New York" is, thematically, or Flamingo or Circus Circus.

But people really can't tell what the heck Aria is without going inside or using a travel guide like Vegas Mate. It's not externally obvious, nor has it yet entered pop culture like Bellagio or Caesars.

March 29, 2011 7:40 AM Posted by Charles in Richmond

So when will we have Vegas Mate for Android?

March 29, 2011 8:39 AM Posted by Hunter

Currently no plans to port to Android.

March 29, 2011 1:42 PM Posted by Javi

Does that mean I'm going to have to get an iPad or iPod touch? The Vegas apps for Android are lacking to say the least. I may have to become an Android developer sooner than I imagined... =). Love the stats otherwise.